Richard Koch's million-copy-selling global bestseller is more powerful and essential than ever. It reveals how the 8020 rule works and shows how to use it in a systematic and practical way to vastly increase your effectiveness and improve your results. Very little of what you spend your time on has any impact on your success - by concentrating on the things that DO, you can unlock the enormous potential of the magic 20 percent. BE MORE EFFECTIVE WITH LESS EFFORT BY LEVERAGING THE 8020 PRINCIPLE * Identify the methods that lead to great results. * Avoid hard work. * Be very selective in what you do. * Have a great life.