The international bestselling guru asks the ultimate question: Why are people successful? Why do some people achieve so much more than others? Can they lie so far outside the ordinary? What is the secret of their success? In this provocative and inspiring book, Malcolm Gladwell examines everyone from business giants to scientific geniuses, sports stars to musicians, and reveals what they have in common. He looks behind the spectacular results, the myths and the legends to show what really explains exceptionally successful people. Gladwell argues that, when we try to understand success, we normally start with the wrong question. We ask 'what is this person like?' when we should really be asking 'where are they from?' The real secret of success turns out to be surprisingly simple, and it hinges on a few crucial twists in people's life stories – on the culture they grow up in and the way they spend their time. What does Bill Gates have in common with the Beatles? How does your IQ relate to your salary? What can a linguist tell us about airline safety? How does the way your child speaks to an adult affect their success in life? What do rice paddies have to do with maths results? And how can you predict a maths star without even making them take a test? Malcolm Gladwell has the answers. This book really will change the way you think about your life. And it will challenge you to make the most of your own potential.